Yiwu Kaifei Shines at 2025 Hong Kong International Jewellery Show, Secures $5M in Orders
2025,08,07
As one of the most influential events in the global jewelry industry, the 2025 Hong Kong International Jewellery Show welcomed Yiwu Kaifei Jewelry Trading Company, which made a striking splash with its distinctive offerings—ultimately standing out among numerous exhibitors and securing significant business gains. The brand not only showcased its diverse product portfolio at the show but also took home accolades for its innovative designs that blend practicality with aesthetic appeal.
Yiwu Kaifei’s booth, themed “Timeless Fusion,” was a visual highlight at the event. The space was thoughtfully decorated to complement its jewelry, with warm lighting that accentuated the sparkle of key pieces. Among the star attractions were retro tassel Earrings—adorned with densely set rhinestones that catch the light from every angle, exuding vintage glamour—and Korean-inspired geometric hairpins, crafted with sleek lines and subtle color accents that reflect modern minimalist tastes. These pieces quickly drew the attention of buyers hailing from major markets like Europe, Southeast Asia, and the Middle East, many of whom stopped to examine the craftsmanship up close. “Our booth became a real hotspot for retailers on the hunt for affordable yet high-quality jewelry,” Sales Director Wang Lin shared, noting the steady foot traffic throughout the show. “What really resonated with customers were our customizable bridal sets—they let couples pick details like stone colors and chain styles to match their wedding themes—and the new line of adjustable anklets, which feature flexible clasps to fit different ankle sizes and come in delicate designs perfect for everyday wear or beach outings.”
The brand’s efforts paid off: Yiwu Kaifei secured over $5 million in pre-orders during the show, with an impressive 60% coming from new clients—signaling strong interest in its products from previously untapped markets. Industry media also took notice, praising the company’s unique ability to balance traditional craftsmanship (such as hand-finished details on bridal sets) with contemporary trends (like the geometric motifs on hairpins and anklets). Reporters noted that this blend positions Yiwu Kaifei well to disrupt the mid-tier jewelry market, where consumers often struggle to find pieces that are both stylish and reasonably priced.
